Beyond the Buzz: Why "For All Types" is Just Marketing from a Formulator's Perspective
In the world of hair and skin care, the phrase "for all types" has become a ubiquitous slogan plastered across countless product labels....
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Lexi Forbes-Moorehead
Feb 103 min read
Breaking the Mold: Why Indie Brands Should Collaborate with Chemists for Retail Success
In the vibrant world of indie brands, creativity, innovation, and authenticity often take center stage. These small-scale enterprises...
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Alexis Forbes-Moorehead
Apr 20, 20233 min read
Investment Considerations Before New Product Development
Hey beauty innovators! In my previous post, I discussed the importance of determining your brand’s philosophy and identifying an ideal...
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Alexis Forbes-Moorehead
Jan 19, 20233 min read
Determining the Who, What, and Why Before New Product Development
Defining Your Target Market & Brand Philosophy Developing your brand’s philosophy and defining your target market are some of the most...
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