Lexi Forbes-MooreheadMar 22 minBeyond the Buzz: Why "For All Types" is Just Marketing from a Formulator's Perspective In the world of hair and skin care, the phrase "for all types" has become a ubiquitous slogan plastered across countless product labels....
Lexi Forbes-MooreheadFeb 103 minBreaking the Mold: Why Indie Brands Should Collaborate with Chemists for Retail SuccessIn the vibrant world of indie brands, creativity, innovation, and authenticity often take center stage. These small-scale enterprises...
Alexis Forbes-MooreheadApr 21, 20233 minInvestment Considerations Before New Product DevelopmentHey beauty innovators! In my previous post, I discussed the importance of determining your brand’s philosophy and identifying an ideal...
Alexis Forbes-MooreheadJan 19, 20233 minDetermining the Who, What, and Why Before New Product DevelopmentDefining Your Target Market & Brand Philosophy Developing your brand’s philosophy and defining your target market are some of the most...